Tag Archives: diamond advertisements

Diamond Ads Throughout History

via retrogator.com
via retrogator.com

If you want to sell things, you need advertising.  This rings true for everything from motor oil to diet books to iPhones.  Here is a collection of various marketing campaigns throughout the ages that attempt to sell diamonds and diamond jewelry.  We start in the 40’s, when diamond advertising first became prominent (thanks primarily to a tiny company called “DeBeers”) and move all the way to today, where precious gemstone ads are just as prevalent, if vastly different from the past.  Each decade of designs says a lot about our mentality as a country.  The rampant sexism of the earlier decades would be replaced by what can be considered sexy, empowering images and motifs.  Eventually things take a turn for the ironic, with beauty taking a backseat to the conceptual, oblique and even grotesque.  Finally, we are faced with a series of recent pitches that have a throwback or “vintage” slant.

The good, the bad, and the unintentionally (and intentionally) ugly. We’ve got ’em all. Continue reading Diamond Ads Throughout History