The story of your diamond (or that diamond you were eyeing online a minute ago) began 3.3 billion years ago and 100 miles below the Earth. That’s right, your diamond is older—like, way, way older—than the T. Rex. In addition to being beautiful, it’s ancient.
The process of its journey to its current state of existence also involved a volcano, a laser, a girdler, a blocker, a brillianteer, a boiling session in a vat of acid, a painstaking beauty contest, several sheets of paperwork, and, let’s face it, many, many marketing dollars.
When the Earth decided to make diamonds, it required a few things: a temperature of 1,700 – 2,400 degrees Fahrenheit, 650,000 – 870,000 pounds of pressure per square inch, a carbon source, and a cozy spot in the Earth’s mantle.
Continue reading A Diamond’s Journey from the Mine to a Finger
Everyone knows a few words and phrases associated with diamonds. “Clarity” is obviously how clear a diamond is. “Brilliance” refers to its sparkle. A “blood diamond” is …just bad. But what in the heck is a “bort?”
Here is some dazzling insider terminology that you can use to impress friends at parties and knock the socks off of any jeweler you come into contact with.
Continue reading Insider Diamond Terms
(aka: “How to Sell Your Diamond & Ram SEO Words and Terms into an Article”)
Let’s take a moment to drum up some hypotheticals, shall we? First, we’ll say that you have a diamond ring and you want to get rid of it/sell it quickly. It’s an engagement ring, from your first marriage. The diamond still looks like it will last forever, even though the holy union only lasted 7 months. So what are the logical options? You can obviously take it to your local pawn shop for a very speedy exchange of goods for funds. The only problem here is that you are going to get GOUGED on the price. The pawnbroker has to take your diamond ring and resell it in order to make any sort of profit (obviously he/she wants to make the most money possible – this is America, darn it.) So if you don’t mind getting back around 10-15% of what the diamond ring is worth, this might be fine for you. Remember, you a) just want to be rid of it, and b) you didn’t even pay for it in the first place. Continue reading How to Sell Your Diamond: A Keyword Love Story
A recent report conducted by the Shullman Research Center, entitled “Insights Into Luxury, Affluence and Wealth”, indicated that of shoppers in the higher income brackets, 27% will be dropping some serious cash on jewelry this year. What exactly constitutes ‘higher income’ households in this circumstance are those with collective earnings of 75k or more. The more considerable the household income, as expected, the greater the percentage of high-end jewelry purchases. Continue reading ’Tis the Season to Buy Diamonds