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8 Essential Black Friday Shopping Tips

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Shopping on Black Friday is clearly not for the faint at heart.  You’ve undoubtedly seen hideous videos of the masses literally trampling each other at various ‘Marts’ around the country, but the unfathomably succulent savings still call out to you, siren-like.  So, if you truly are ready to face the hordes of rapacious sale-mongers, please abide by these money, time (and possibly, life) saving tips.  

Know why you’re there.

Under no circumstances should you just saunter into the mall to “browse”; you’ll be shoved to the gleaming floor like a sack of leftover sweet potatoes.  Read up on the internet (and whatever promotional materials were mailed to you) about what sales are happening where.  Like a thrifty Santa, make a list and check it thrice; compare and contrast what certain stores are offering, online and off.  Here are some sites that actually compile the best Ebony Day After Thanksgiving options for you: bfads.net, DealNews.com, gottadeal.com, theblackfriday.com.

Get an early jump on it. 

Since the whole idea behind this day is for the stores to do stellar business (they’re obviously thinking quantity over quality), many businesses try to get a leg up by offering supreme deals before Friday even hits.  At this very moment, there are tons of shops that are offering beyond competitive deals in an effort to pre-beat out their competitors.  Do a quick search right now and possibly do some pre-emptive consuming; you may get the same low prices as on Friday and you won’t need to wear full contact football equipment to remain unscathed.   

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Even if a price looks good, it can be beat.

Don’t just fall prey to the first low marked item you see; just Google that guy and check if there are any better prices in the near vicinity.  You may be shocked to see that a competing retailer across the street is offering a way better deal – and even more surprised to learn that the store you’re currently in has a ‘match-price’ policy.  That means that if a warring chain offers an identical piece of merchandise at a lower price, they will meet that price right there on the spot, so you don’t have to burn precious gas and/or calories chasing it down.  Score! 

Loyalty pays.

If you have any shops that you frequent, there’s a good chance you can rack up points (aka ‘discounts’) by enrolling in whatever sort of rewards program they have.  If you’re the type of person who, understandably, doesn’t like filling out boring forms and receiving annoying promo emails, perhaps you should temporarily reconsider your position on the matter when dealing in this particular Black Friday milieu.  Rewards Members typically are given first dibs on B.F. deals, via discount codes and the like. 

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“Like” ‘Em.

Aside from mailing lists you may be on, you can also bolster your B.F. amalgamation of sale options by following and ‘liking’ certain brands on social media.  There’s a host of companies that offer extra special savings codes when you like, heart, retweet, tag, pin, hashtag, hashmark or hashbrown them.  

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Stick to it. 

Just as mentioned in our Holiday Savings Tips post, create a budget with strict limitations and do not deviate from it.  This is not the time to ‘see what’s out there’ and, heaven forfend, make impulse purchases.  

Don’t Accessorize. 

One of the ways that stores recover the money ‘lost’ during the feeding frenzy of low-priced B.F. items is by the inevitable ‘additional’ purchases that people make while in the store.  You’ve just saved 200 hundred smackers on a TV – but then, high on the adrenaline of having ‘saved so much,’ you turn around and buy a superfluous rotating wall mount that costs 300 dollars.  Be smart.  Know when you’re victorious and leave on a high note (like after winning a big hand in Vegas).  No extra items!

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Cheapest is sometimes just that…

Just because a particular piece is at a jaw-droopingly low rate doesn’t mean it’s going to be an intelligent purchase.  The manufacturers are acutely aware of what goes down on B.F., so they sometimes create products specifically for the day that resemble their fully functioning brothers, but are blatantly inferior in quality.  You’ll notice these can take the shape of electronics that do not come with all the features that their regularly priced counterparts offer, or dolls that are missing limbs.

So, prepare yourself for a whirlwind shopping experience for the ages.  Registers clamorously clanking along to the merry holiday tunes inundating your eardrums, elderly shoppers elbowing your ribcage and tryptophan infused lethargy will be no match for you if you stick to these tips.  Happy deal-sealing; let’s make this the blackest friday yet!  

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-Joe Leone